What you need to know about advertising your school with Mayu

About Mayu Hagiwara

  • an independent education consultant/ columnist
  • a certified study abroad counselor
  • studied in Japan and in the US
  • a bachelor’s degree in education policies from the University of Tokyo
  • for detailed profile in English, please read: https://www.mamamayu.com/en

About mamamayu.com

  • a trusted website for Japanese readers that Mayu started in December 2018
  • niche yet authentic columns written solely by Mayu about parenting and education
  • over 13,000 page views and 7,000 users per month, 90% from Japan, the rest from other countries like the US, Singapore, Thailand, and UK.
  • highly ranked in searches under words including “international school” and “boarding school” (in Japanese)
  • over 250 active newsletter readers, the majority of them being parents of primary school students(43%), early childhood stage(28%), and nursery level(19%)
  • over 3,500 followers on X and counting


Other than providing boutique guidance counseling for families with children from ages 0-18, I work with education/service providers in ways such as:

  • publishing/advertising on my website
  • localizing and submitting content to publish on other Japanese websites

Menu and Rates

Financial model may look like any of these but not limited to:

  • commission per sales (the most common rate is around 5~10%)
  • commission per registration
  • commission per click
  • sponsored content (ex: flat rate, starting from $200~)

Please contact me for quotes, ideas, and questions.